Increase Revenue from Your Domain Names

Thursday, December 4, 2008 |

Domain names are the real estate assets in the virtual world of the internet. Just like the address for a physical property sets its price, similarly, the web address of your website adds value to it. A good domain name would not need any advertisement and one could have huge amounts of traffic without any extra effort.

This is where the internet market gurus are concentrating on - how to generate maximum traffic to their website. The problem enlarges itself if the brand name is not popular. So how do we find a good domain name?

The answer lies in how people search on the net. For example, if you are looking for leather shoes, one would very often open up a browser and type "leather shoes" instead of typing JackOutfits.com, assuming there is a company called Jack Outfits that sells shoes. The chances of someone typing JackOutfits.com are so much smaller than typing "leather shoes" which are the "key words" for search. This explains, why domain names that are composed of the key words that people use to search the most, are so important.

I have been dealing in domain names for some years now and it is only very recently that I started understanding the real domain names that are important. I had booked hundreds of domain names that I thought were excellent. Obviously, I did not have time to develop all of them into proper sites with meaningful content, so I looked for the parking sites where I could park my names. To my utter horror I realized that even after several weeks only a few people even tried to come to my sites. The number of people who would generate valid clicks for me to get paid back was obviously almost zero. When I tried to sell those domain names off, I found there were no buyers for them. It was obvious I had thrown a few thousand dollars down the drain.

This was in fact a very valuable experience that I did not want to let go waste, just like I did to my dollars. I started with letting almost all my old domain names expire and I got very selective in buying the new ones. Before I placed the order for each domain name, I would look up in Overture about how many times that word or phrase was requested by the users on the internet. Some other sites helped to provide the amount of PPC (pay per click) revenue a certain name would generate. Only when everything made sense to me, I went ahead and bought the domain name.

Still, with all the names, I still did not have time to develop them into meaningful websites. Leaving them parked on the parking websites got them degraded in the listings of search engines as the search engines can effectively weed out sites which they find have no relevant content on them. Instead of building value, my domain names started to decrease in value.

Then I found a wonderful service that could generate content for my website without me needing to move a finger! This fabulous service provides hosting for your website and provides context sensitive articles from multiple article feeders around the globe to add content to your site. Now, my websites have what the search engines are looking for. This site also allowed me to place my own ads, so any clicks that happen get paid to me 100%. If one does not have an ad provider, one can use the in-house ad generator and get 60% of the revenue. It has been about a week now and I am starting seeing my domain names appear one by one in the search engine results. The revenue from the clicks is slowly started trickling in. I am not sure how much it would be or can be, but for now I am excited!

I will try to keep providing my real life feedback here for anyone who would like to follow up on this. You can find more information on how to effortlessly create content on your website and generate revenue here.


About the Author

For more information about parking and generating revenue from your domain names, you can visit: http://www.MorePark.com.

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